Land Rover statistics span company-level sales, model mix, SUV market structure, environmental performance and safety evidence. The figures below identify their geography, measurement period and definition so JLR group results, U.S. regulatory data and model-specific safety studies are not confused.
Key Land Rover Statistics
The most useful headline figures are:
- JLR reported £29.0 billion in worldwide revenue for FY2024/25 ended 31 March 2025.
- JLR reported £2.5 billion in profit before tax and exceptional items worldwide in FY2024/25.
- JLR recorded 400,898 worldwide wholesales in FY2024/25, excluding China joint-venture sales from wholesale reporting.
- JLR recorded 428,854 worldwide retail sales in FY2024/25, including the China joint venture.
- JLR’s adjusted EBIT margin was 8.5% worldwide in FY2024/25.
- Range Rover represented 56% of JLR wholesale volume mix worldwide in FY2024/25.
- Defender represented 29% of JLR wholesale volume mix worldwide in FY2024/25.
- Defender retail sales reached 112,635 vehicles worldwide in FY2024/25.
- 75% of JLR FY2024 retail sales were electrified worldwide, including BEVs, PHEVs and MHEVs.
- Truck SUVs represented 45% of U.S. new-vehicle production in model year 2023.
- Car SUVs represented 12% of U.S. new-vehicle production in model year 2023.
- The projected average U.S. new-vehicle footprint was 51.6 square feet for preliminary model year 2024 data.
- Average U.S. new-vehicle real-world fuel economy reached 27.2 mpg in model year 2024.
- Average U.S. new-vehicle CO2 emissions were 319 g/mi in model year 2023, the lowest on the EPA record.
- Truck-SUV fuel economy increased to 25.7 mpg in the United States in model year 2024.
- The Range Rover Velar driver death rate was 22 deaths per million registered vehicle years in the IIHS 2022–2023 study of 2018–2021 model years.
- The Range Rover Evoque 4WD estimate was 0 driver deaths per million registered vehicle years for 2014–2017 U.S. model years, with a 0–35 95% confidence interval.
- Euro NCAP identified the 2.0 diesel I4 Discovery as the tested variant among five listed configurations on its European assessment page.
Contents
- Key Land Rover Statistics
- Land Rover and JLR sales statistics
- Range Rover, Defender and Discovery trends
- SUV production and vehicle-size data
- SUV fuel economy and emissions trends
- Land Rover and SUV crash statistics
- Land Rover safety-test scope
Land Rover and JLR Sales Statistics
JLR’s FY2024/25 results provide the broadest official commercial context for Land Rover, but the reported financial and total-volume measures are group figures that include Jaguar. Wholesale means sales to dealers, while retail means dealer-to-customer sales, and their geographies differ because of China joint-venture treatment.
| FY2024/25 JLR measure | Result | Scope |
|---|---|---|
| Revenue | £29.0 billion | Worldwide JLR group |
| Profit before tax and exceptional items | £2.5 billion | Worldwide JLR group |
| Profit after tax | £1.8 billion | Worldwide JLR group |
| Free cash flow | £1.5 billion | Worldwide JLR group |
| Net cash at 31 March 2025 | £0.3 billion | Worldwide JLR balance sheet |
| Wholesales | 400,898 vehicles | Worldwide, excluding China JV sales |
| Retail sales | 428,854 vehicles | Worldwide, including China JV |
| Adjusted EBIT margin | 8.5% | Worldwide JLR group |
Source: Annual Report 2025 | JLR Media Newsroom. These figures are not Land Rover-only revenue, profit or total sales.
The prior fiscal comparison shows the direction of change, although it remains a JLR group comparison. FY2023/24 wholesales were 401,303 vehicles, up 24.9% year over year, while retail sales were 431,733, up 77,070 vehicles or 21.7%.
JLR reported FY2023/24 revenue of £29.0 billion, up 27.1% year over year. Adjusted EBITDA margin was 15.9%, 4.3 percentage points higher year over year, and adjusted EBIT margin was 8.5%, 6.1 percentage points higher.
Source: Annual Report 2024 | JLR Corporate Website. The FY2024 electrified share includes BEVs, PHEVs and MHEVs, not just all-electric vehicles.
Range Rover, Defender and Discovery Trends
The FY2024/25 wholesale mix shows how strongly JLR’s reported volume was concentrated in its Land Rover nameplates. The percentages are mix shares rather than model-unit totals and include Jaguar to complete the company denominator.
| Brand or nameplate | FY2024/25 wholesale mix |
|---|---|
| Range Rover | 56% |
| Defender | 29% |
| Discovery | 8% |
| Jaguar | 7% |
Source: Annual Report 2025 | JLR Media Newsroom. Jaguar is included only to show the reported JLR mix denominator; it is not a Land Rover model.
Defender retail sales were 112,635 vehicles worldwide in FY2024/25. That brand-level retail measure declined 1.8% year over year, and retail sales should not be read as registrations in a particular country.
Electrification is also reported at JLR group level. In FY2023/24, 75% of worldwide retail sales were electrified, compared with 67% in FY2022/23; the measure combines battery-electric, plug-in hybrid and mild-hybrid vehicles.
The electrified percentage therefore describes a broad technology category rather than the share of Land Rovers that were BEVs. It should not be compared directly with the EPA’s production shares for U.S. SUV classes.
U.S. SUV Production and Vehicle-Size Data
EPA categories help place Land Rover in the wider U.S. vehicle market, but they are regulatory classifications rather than Land Rover brand categories. In model year 2023, truck SUVs and car SUVs together accounted for more than half of U.S. new-vehicle production.
| U.S. production category | Share or measure | Period |
|---|---|---|
| Truck SUVs | 45% of production | MY2023 |
| Car SUVs | 12% of production | MY2023 |
| Pickups | 15% of production | MY2023 |
| Full truck regulatory class | About 62% of production | MY2023 |
| Minivans and vans | Below 3% in recent years | Through MY2023 |
Source: 2024 EPA Automotive Trends Report. The full truck class includes truck SUVs, pickups and truck minivans or vans.
The EPA also reported that average new-vehicle footprint increased 6% between MY2008 and the recent report period. Footprint means the area enclosed by the four tires, not the vehicle’s exterior volume.
For preliminary MY2024 data, the projected average new-vehicle footprint was 51.6 square feet. The same EPA comparison found that the average vehicle weighed 72 pounds more and had 13 hp more when BEVs and PHEVs were included than in the corresponding no-BEV/PHEV comparison; these are fleet comparisons, not Land Rover specifications.
Among manufacturers in MY2023, Mazda had the highest truck-SUV production share at 89%, while Tesla had the highest car-SUV production share at 55%. Those figures describe each manufacturer’s U.S. production mix under EPA categories and are not Land Rover market shares.
SUV Fuel Economy and Emissions Trends
EPA fleet estimates show how fuel economy and tailpipe emissions have changed across U.S. new vehicles and SUV classes. They do not provide a Land Rover-specific rating, and the preliminary MY2024 values should remain labeled as such.
Average new-vehicle real-world fuel economy reached a record 27.2 mpg in MY2024, up 0.1 mpg from MY2023. It improved in 16 of the 20 model years through MY2024 and was 41% higher than in MY2004.
| EPA measure | Result | Period and population |
|---|---|---|
| Average new-vehicle fuel economy | 27.2 mpg | U.S., MY2024 |
| Truck-SUV fuel economy | 25.7 mpg | U.S., MY2024 |
| Truck-SUV year-over-year change | +1.0 mpg | MY2024 vs. MY2023 |
| Car-SUV fuel-economy change | +7.2 mpg | MY2023 vs. MY2022 |
| Car-SUV CO2 change | −60 g/mi, or 24% | MY2023 vs. MY2022 |
Source: 2024 EPA Automotive Trends Report. Car-SUV and truck-SUV values use EPA vehicle classes, not Land Rover model labels.
Average new-vehicle real-world CO2 emissions were 319 g/mi in MY2023, the lowest on the EPA record, and fell 18 g/mi from MY2022. Without BEVs and PHEVs, the MY2023 average would have been 38 g/mi higher, according to the EPA counterfactual comparison.
The MY2024 counterfactual average fuel economy without BEVs and PHEVs was 1.7 mpg lower. In production data, BEVs represented 36% of U.S. car-SUV production in MY2023; preliminary MY2024 data put BEVs at 30% and PHEVs at another 3% of car SUVs, compared with 4% BEVs and 4% PHEVs among truck SUVs.
Land Rover and SUV Crash Statistics
IIHS driver-death rates measure driver deaths per million registered vehicle years, using adjusted estimates. They are not crash-test scores, reliability measures or causal safety rankings, and small counts can produce wide confidence intervals.
The IIHS 2022–2023 study covered 2018–2021 vehicle model years and reported 22 driver deaths per million registered vehicle years for the U.S. Range Rover Velar. For comparison, the same table listed 100 for the Cadillac XT5 2WD, 94 for the Volkswagen Atlas 2WD and 22 for the Acura MDX 4WD; the highest listed rate was 204 for the Ram 3500 crew cab long-bed 4WD.
Source: IIHS: Driver death rates remain high for small cars, models with powerful engines. The comparison models are included as table benchmarks, not as direct causal comparisons with the Velar.
An earlier IIHS table for 2014–2017 U.S. model years estimated 0 driver deaths per million registered vehicle years for the Range Rover Evoque 4WD. Its 95% confidence interval was 0–35, and exposure was 104,037 registered vehicle years.
Source: IIHS Status Report, Vol. 55, No. 2: Death rates by make and model. A zero observed rate does not prove zero risk, and the interval reflects statistical uncertainty; exposure means one vehicle registered for one year.
Land Rover Safety-Test Scope and Ratings
Euro NCAP’s Land Rover Discovery assessment identifies the tested configuration and the variants to which the result applies. That scope matters because a rating for one test year or powertrain should not automatically be generalized to every Discovery or Land Rover model year.
The assessment page lists 4×4 drivetrains for the tested Discovery variants and names five engine or variant descriptions: 3.0 petrol V6, 3.0 diesel I6, 3.0 diesel V6, 3.0 petrol I6 and 2.0 diesel I4. Euro NCAP states that the 2.0 diesel I4 Discovery was the tested variant among those listed configurations.
Source: Euro NCAP | Land Rover Discovery. The variant listing is not a sales, reliability or fleet-adoption statistic, and applicability remains configuration- and test-year-specific.
The safety evidence therefore covers three different kinds of measurement: observed driver-death rates in U.S. registered vehicles, a model-specific crash-test assessment, and broader SUV production or environmental estimates. Keeping those definitions separate is essential when using Land Rover statistics to compare products, markets or outcomes.