Porsche delivered 320,221 vehicles worldwide in 2023, while its U.S. retail operation reported 75,415 new vehicles and a record 38,788 certified pre-owned sales. The figures below separate deliveries, production, retail sales, finances and electrification so each measure keeps its stated population, geography and period.
Key Porsche Statistics
The most broadly useful Porsche statistics include:
- In 2023, Porsche delivered 320,221 vehicles worldwide, up 3% from 2022.
- In 2023, North America received 86,059 Porsche vehicles, up 9% year over year.
- In 2023, China received 79,283 Porsche vehicles, down 15% year over year.
- In 2023, the Cayenne delivered 87,553 vehicles worldwide, according to Porsche AG customer-delivery data.
- In 2024, the Cayenne delivered 102,889 vehicles worldwide, up 17.5%.
- In 2023, Porsche delivered 50,146 911s worldwide, up 24%.
- In 2023, Porsche delivered 40,629 Taycans worldwide, up 17%.
- In 2023, Porsche produced 336,280 vehicles across its production network.
- In 2023, PCNA retailed 75,415 new Porsche vehicles in the United States, up 7.6% from 2022.
- In 2023, U.S. certified pre-owned Porsche sales reached 38,788 vehicles, up 17.7% year over year.
- In 2023, U.S. Taycan sales represented 10% of PCNA new-vehicle sales.
- In 2024, Porsche AG Group sales revenue was €40,083 million, down 1.1% from 2023.
- In 2023, Porsche’s automotive EBITDA margin was 25.7%.
- In 2023, Porsche’s automotive BEV share was 12.8% of automotive deliveries, excluding plug-in hybrids.
- In 2023, Porsche’s total research and development costs were €2,834 million.
- In 2023, PCNA supported 198 independently owned and operated Porsche centers in the United States.
Contents
- Porsche global deliveries and regional trends
- Porsche model deliveries and production data
- Porsche U.S. sales and certified pre-owned statistics
- Porsche financial statistics
- Porsche workforce and innovation measures
- Porsche electrification and product-mix trends
Porsche Global Deliveries and Regional Trends
Porsche’s worldwide delivery series rose from 272,162 vehicles in 2020 to 301,915 in 2021 and 309,884 in 2022. The company reported 320,221 deliveries in 2023, a 3% increase from 2022; these are company deliveries, not registrations or retail sales.
| Period | Worldwide Porsche deliveries |
|---|---|
| 2019 | 280,800 |
| 2020 | 272,162 |
| 2021 | 301,915 |
| 2022 | 309,884 |
| 2023 | 320,221 |
Source: Porsche posts stable sales in 2023: strong growth for the 911 and Taycan and Facts & Figures — Porsche AG Group.
The 2023 regional picture was mixed. North America, Germany, Europe excluding Germany, and Porsche’s company-defined Overseas and Emerging Markets region all grew, while China declined.
- North America received 86,059 vehicles in 2023, up 9%; its 2022 total was 79,260, compared with 79,166 in 2021.
- China received 79,283 vehicles in 2023, down 15%; the region received 93,286 in 2022 and 95,671 in 2021.
- Germany received 32,430 vehicles in 2023, up 10%, after 29,512 in 2022 and 28,565 in 2021.
- Europe excluding Germany received 70,229 vehicles in 2023, up 12%, after 62,685 in 2022 and 58,576 in 2021.
- Overseas and Emerging Markets received 52,220 vehicles in 2023, up 16%; the 2022 total was 45,141, up 13% from 2021.
These regional totals are Porsche delivery-region measures, and Overseas and Emerging Markets is a company-defined region. The 2022 and 2023 source labels should therefore not be read as equivalent to national registration statistics.
Porsche Model Deliveries and Production Data
The 2023 global customer-delivery mix was led by the Cayenne and Macan. Porsche delivered 87,553 Cayennes and 87,355 Macans, followed by 50,146 911s, 40,629 Taycans, 34,020 Panameras and 20,518 718 Boxster/Cayman vehicles.
| Model line | 2022 deliveries | 2023 deliveries | 2023 change where reported |
|---|---|---|---|
| Cayenne | 95,604 | 87,553 | — |
| Macan | 86,724 | 87,355 | — |
| 911 | 40,410 | 50,146 | +24% |
| Taycan | 34,801 | 40,629 | +17% |
| Panamera | — | 34,020 | — |
| 718 Boxster/Cayman | — | 20,518 | +13% |
Source: Key Financials — Annual and Sustainability Report 2023 and Porsche posts stable sales in 2023: strong growth for the 911 and Taycan. All model figures are worldwide Porsche AG customer deliveries unless stated otherwise.
The 2024 result shows a later shift in the leading model line: the Cayenne delivered 102,889 vehicles worldwide, up 17.5%, making it Porsche’s best-selling model in the 2024 company result.
Production was a separate measure. Porsche produced 321,321 vehicles in 2022 and 336,280 in 2023, while 2023 production included 96,600 Cayennes, 87,334 Macans, 55,655 911s and 39,397 Taycans.
Source: Key Financials — Annual and Sustainability Report 2023 and Porsche AG Business Development 2024. Production is not customer delivery data.
Porsche U.S. Sales and Certified Pre-Owned Statistics
Porsche Cars North America reported 75,415 new Porsche vehicles retailed in the United States during its Jan. 4–Dec.
31, 2023 reporting window. That was a record and 7.6% above 2022, when PCNA reported 70,065 new Porsche sales in a Jan.
4, 2022–Jan. 3, 2023 window.
Model-level U.S. sales in 2023 show the weight of SUVs and the continuing strength of the 911. Macan sales reached 26,947, Cayenne sales were 20,475 in the release table, 911 sales reached 11,692, Taycan sales reached 7,570 and 718 sales reached 4,526.
- U.S. 911 sales were up 14.6% from 2022.
- U.S. Macan sales were up 13.8% from 2022.
- U.S. Taycan sales were up 4.1% from 2022 and represented 10% of PCNA new-vehicle sales.
- U.S. 718 sales were nearly 30% above 2022.
- U.S. Cayenne sales exceeded 20,000 vehicles in 2023 for only the second time in PCNA history.
Source: 75k cars in our 75th year: Porsche reports record U.S. retail sales for 2023. PCNA retail sales are not the same measure as Porsche AG global deliveries.
Certified pre-owned activity also expanded. Porsche Approved CPO sales reached a record 38,788 vehicles in 2023, up 17.7% year over year, compared with 32,958 in 2022, up 10%; these figures cover Porsche Approved CPO sales rather than every used-Porsche transaction.
In 2022, Macan and Cayenne deliveries combined for a record 44,882 U.S. SUVs, up 7% year over year. PCNA also reported fully electric cars at 10% of U.S. deliveries and electrified deliveries at 14% when plug-in hybrids were included.
Source: Porsche reports U.S. retail sales for Q4 and full-year 2022.
Porsche Financial Statistics: Revenue, Margins and Investment
Porsche AG Group sales revenue was €40,083 million in 2024, down 1.1% from €40,530 million in 2023. For the automotive segment, sales revenue was €37,349 million in 2023, compared with €34,599 million in 2022.
| Financial measure | 2022 | 2023 | Definition |
|---|---|---|---|
| Automotive sales revenue | €34,599m | €37,349m | Automotive segment |
| Automotive EBITDA margin | 25.2% | 25.7% | Company-defined margin |
| Automotive net cash-flow margin | 11.2% | 10.6% | Company-defined margin |
| Automotive BEV share | 11.3% | 12.8% | Automotive deliveries; excludes PHEVs |
Source: Key Financials — Annual and Sustainability Report 2023. The 2024 group-revenue figure is from Annual and Sustainability Report 2024 Porsche AG (Consolidated Financial Statements IFRS).
Investment-related measures also distinguish total R&D from amounts capitalized. Total research and development costs were €2,834 million in 2023 versus €2,651 million in 2022; Porsche capitalized €2,081 million of development costs in 2023 versus €1,951 million in 2022.
The R&D capitalization ratio was 73.5% in 2023 and 73.6% in 2022. R&D costs recognized in the income statement were €1,712 million in 2023 and €1,484 million in 2022.
Porsche Workforce and Innovation Measures
The available workforce-and-innovation figures are mostly network and facility measures rather than a global employee headcount. Porsche’s automotive R&D ratio was 7.6% of automotive sales revenue in 2023, compared with 7.7% in 2022.
PCNA’s 2023 company description reported 198 independently owned and operated Porsche centers in the United States, alongside 2 Porsche studios and 5 satellite stores. These are U.S. retail-network counts, not a global dealer total.
The two U.S. Porsche Experience Center specifications provide facility scale, not customer usage. The Atlanta center has two driver-development tracks totaling 1.6 miles, while the Los Angeles-area center has eight educational modules totaling 4.1 miles.
PCNA also described Porsche’s motorsport heritage as more than 30,000 wins worldwide. This is an approximate company-described cumulative total, and the source does not further specify the definition of “win.”
Source for the network, facilities and motorsport figures: 75k cars in our 75th year: Porsche reports record U.S. retail sales for 2023.
Porsche Electrification and Product-Mix Trends
Porsche’s global automotive BEV share was 13.7% in 2022, compared with 11.3% in 2021, while the 2023 key-financials figure was 12.8%. These shares refer to battery-electric vehicles and exclude plug-in hybrids unless the source explicitly uses the broader “electrified” category.
The Taycan delivery series shows rapid early adoption followed by a lower 2022 total. Porsche delivered 813 Taycans worldwide in 2019, 20,015 in 2020, 41,296 in 2021 and 34,801 in 2022; the company attributed the 2022 decline to supply-chain and parts constraints in its release.
In 2023, worldwide Taycan deliveries rose to 40,629, up 17%, while the U.S. Taycan represented 10% of PCNA sales. Those measures use different populations: Porsche AG global customer deliveries versus PCNA U.S. retail sales.
Source: Key Financials — Annual and Sustainability Report 2023, Facts & Figures — Porsche AG Group, and Porsche posts stable sales in 2023: strong growth for the 911 and Taycan.
The U.S. 2022 distinction is important: fully electric cars represented 10% of Porsche deliveries, while electrified deliveries reached 14% when plug-in hybrids were included. These percentages should not be compared with BEV-only global shares without preserving the category definition.