Subaru statistics span financial scale, vehicle production, regional sales, model demand and employment. The figures below distinguish Subaru’s fiscal years, calendar-year releases, geographies and company-reported definitions.
Key Subaru Statistics
The most broadly useful Subaru statistics include:
- In fiscal year ended March 2025, Subaru revenue was 4,685,763 million yen for consolidated SUBARU Corporation worldwide.
- In fiscal year ended March 2025, operating income was 405,308 million yen for consolidated SUBARU Corporation.
- At March 31, 2025, total assets were 5,088,246 million yen for consolidated SUBARU Corporation.
- In fiscal year ended March 2025, consolidated automobile sales were 976,000 units globally.
- In fiscal year ended March 2025, global vehicle production totaled 946,000 units.
- In fiscal year ended March 2025, domestic production was 602,000 units in Japan.
- In fiscal year ended March 2025, overseas production was 345,000 units outside Japan.
- In fiscal year ended March 2026, combined domestic and overseas sales were 896,000 vehicles, down 4.3% year over year globally.
- In fiscal year ended March 2026, U.S. consolidated unit sales were 641,000 vehicles.
- In fiscal year ended March 2026, Japan consolidated unit sales were 103,000 vehicles.
- In fiscal year ended March 2024, Forester sales were 258,800 vehicles globally.
- In fiscal year ended March 2024, Solterra battery-electric sales were 16,700 vehicles globally.
- At the end of fiscal 2025, consolidated Subaru employment was 37,866 regular employees.
- At the end of fiscal 2025, SUBARU Corporation standalone employment was 17,885 regular employees.
- In calendar year 2024, global production was 937,893 vehicles, down 2.2% year over year.
- In calendar year 2024, exports from Japan totaled 481,765 vehicles, down 5.4% year over year.
Contents
- Key Subaru Statistics
- Subaru revenue, profit and financial scale
- Subaru production and sales trends
- Subaru regional market statistics
- Subaru model and electrification data
- Subaru workforce statistics
- Subaru 2024 production, exports and operating outlook
Subaru Revenue, Profit and Financial Scale
SUBARU Corporation’s consolidated financial measures show the scale of the company in the fiscal year ended March 2025. These figures use the company’s IFRS series, while the integrated report notes that the long-run financial series changes from J-GAAP to IFRS beginning with the fiscal year ending March 2020.
| Measure | FYE March 2025 | Definition |
|---|---|---|
| Revenue | 4,685,763 million yen | Consolidated |
| Operating income | 405,308 million yen | Consolidated |
| Profit attributable to owners | 338,062 million yen | Consolidated |
| Capital expenditure | 176,144 million yen | Consolidated |
| Research and development | 142,448 million yen | Consolidated |
Source: SUBARU Integrated Report 2025.
At March 31, 2025, consolidated total assets were 5,088,246 million yen, and equity attributable to owners of the parent was 2,714,517 million yen. The company reported an 8.6% operating margin and 12.8% return on equity for the same fiscal year.
These measures describe reported corporate performance rather than household vehicle costs or consumer ownership outcomes. They should also be read with the reporting basis in mind: fiscal years end March 31, and the cited financial series is an IFRS series.
Subaru Production and Sales Trends
Subaru’s consolidated automobile sales changed substantially across the five fiscal years through March 2024. The figures are global consolidated sales, expressed in thousands of vehicles, and are not registrations or market share.
| Fiscal year ended March | Consolidated automobile sales |
|---|---|
| 2020 | 1,034,000 |
| 2021 | 860,000 |
| 2022 | 734,000 |
| 2023 | 852,000 |
| 2024 | 976,000 |
Source: SUBARU Integrated Report 2025.
For fiscal year ended March 2025, global vehicle production totaled 946,000 units. Japan accounted for 602,000 units of domestic production, while production outside Japan totaled 345,000 units; the company’s reported categories are not a market-share estimate.
The next fiscal-year release reported 896,000 combined domestic and overseas unit sales for fiscal year ended March 2026, down 4.3% year over year. Domestic production was 525,000 units, down 12.8%, while overseas production was 355,000 units, up 3.1%; the company attributed part of the sales decline to production and shipping disruption.
Automobile-business revenue in fiscal year ended March 2026 was 4,638.3 billion yen, up 1.5% year over year. Automobile operating profit was 32.1 billion yen, down 92.4%, with the company attributing the change partly to tariffs, battery-electric-vehicle expenses and regulatory-credit losses.
Source: Information by Business Segment.
Subaru Regional Market Statistics
The fiscal year ended March 2026 regional figures show how concentrated Subaru’s consolidated unit sales were by geography. Each figure is company-reported consolidated unit sales, not vehicle registrations or market share.
| Region | FYE March 2026 unit sales |
|---|---|
| United States | 641,000 |
| Canada | 67,000 |
| Japan | 103,000 |
| Europe | 23,000 |
| Australia | 31,000 |
| China | 2,000 |
Source: Information by Business Segment.
Overseas unit sales totaled 793,000 in fiscal year ended March 2026, down 4.7% year over year. Domestic unit sales in Japan were 103,000, down 1.4% year over year.
The regional table’s populations differ from the production tables: regional sales describe where consolidated unit sales were recorded, whereas domestic and overseas production describe manufacturing location. Those measures should not be added together or treated as equivalent market indicators.
Subaru Model Sales and Electrification Data
Model-level sales in fiscal year ended March 2024 provide a view of Subaru’s global product mix. The company-reported series covers consolidated model sales and does not provide an independent market-share estimate.
| Model | FYE March 2024 sales |
|---|---|
| Impreza | 301,900 |
| Forester | 258,800 |
| Legacy | 252,900 |
| Ascent | 66,200 |
| WRX | 30,900 |
| Levorg | 20,000 |
| Solterra | 16,700 |
| SUBARU BRZ | 13,400 |
Source: Integrated Report 2024.
Solterra, identified in the supplied company series as a battery-electric model, increased from 7,000 units in fiscal year ended March 2023 to 16,700 units in fiscal year ended March 2024. Forester sales increased from 187,900 to 258,800 units across the same two fiscal years.
These are sales populations for named models and fiscal periods. They do not measure total battery-electric adoption, registrations, charging access or customer ownership duration.
Subaru Workforce Statistics
At the end of fiscal 2025, the consolidated Subaru Group had 37,866 regular employees, excluding executive officers. SUBARU Corporation standalone had 17,885 regular employees under the same exclusion.
| Workforce measure | End of fiscal 2025 |
|---|---|
| Consolidated Subaru Group regular employees | 37,866 |
| SUBARU Corporation regular employees | 17,885 |
| Male SUBARU Corporation employees | 16,479 |
| Female SUBARU Corporation employees | 1,406 |
| Temporary SUBARU Corporation employees | 6,285 |
Source: Employee Data.
The standalone employee population increased from 16,478 in fiscal 2021 to 17,885 in fiscal 2025. Female standalone employees increased from 1,191 to 1,406 over that period, while consolidated employees increased from 36,070 to 37,866.
Temporary employees are a separately defined population that includes fixed-term, part-time, dispatched, support and guest-engineer workers. They should not be combined with the regular-employee totals without preserving that scope distinction.
Subaru Calendar-Year 2024 Production, Exports and Operating Data
Subaru’s calendar-year 2024 production release uses a different period from the company’s fiscal-year reporting. Domestic production uses the Japan Automobile Manufacturers Association complete-built-unit basis, overseas production uses local line-off reporting, and exports use the JAMA basis.
| Calendar-year 2024 measure | Vehicles | Year over year |
|---|---|---|
| Domestic production | 571,930 | -6.0% |
| Overseas production | 365,963 | +4.3% |
| Global production | 937,893 | -2.2% |
| Japan sales | 103,522 | -2.3% |
| Exports from Japan | 481,765 | -5.4% |
Within Japan’s calendar-year 2024 production categories, passenger-vehicle production was 91,632 units, up 2.0% year over year. Mini-vehicle production was 11,890 units, down 26.6%; these company categories should not be treated as interchangeable with the global production total.
December 2024 alone recorded 70,876 global production vehicles, down 11.6% year over year. Japan sales totaled 7,482 vehicles, down 31.1%, and exports totaled 49,282 vehicles, down 7.0%.
The calendar-year release and fiscal-year tables answer different questions. Calendar-year figures describe January through December 2024, while Subaru fiscal years end March 31, so comparisons require the period label and production definition to remain attached.